Tag Archives: conversion

Landing page sales copy pt 2

Posted on by

Image: Tim Beach / FreeDigitalPhotos.net

In addition to careful copywriting, there are other important things you must take into consideration when writing a landing page that converts. For instance, it is important to build a compelling case for a time-bound offer.

Now, this doesn’t mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time possible.

However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of “calls to action,” as I’ve mentioned previously.

You may want to consider using fly-ins or pop-ups to create more urgency – or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your landing page, they have five minutes to purchase the product at the lowest price).

Now, if you’re creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense that all into a compelling headline and one paragraph of “benefits.”

For a completely free-to-join squeeze page, you more than likely wont have a considerable amount of resistance to joining, unless the visitor a) doesn’t see any benefits; and b) suspects that you will sell their email address to spammers.

Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining – as always, mixing in psychological triggers. In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you’ll get this amazing report).

Now, to overcome the second problems, simply include a short line under your opt-in form that explains that you will not – under any circumstances – spam them or sell or give away their email address and name.

Driving traffic to your landing page pt 2

Posted on by

Image: vichie81 / FreeDigitalPhotos.net

Follow up to the first post on landing pages here

In the first portion of this article, we discussed driving traffic into your landing page using pay per click advertisement and natural search engine optimization. Now, both of those methods can be effective, but they both usually have rather high barriers to entry and require a lot of work.

Luckily, you do have another option: human connections. And this is where most Internet marketers fail. They don’t realize the power of human connections because they are so caught up in the idea of making transactions and collecting massive checks without having to deal with customers and clients.

One quick way to get traffic through human connections is a joint venture. You can enter into a joint venture by compiling a list of possible “partners” — or people who might be able to assist you in some mutually-beneficial way. This list might include other list owners in your niche, site owners in your niche, and experts.

There’s only one important thing you should keep in mind when contacting joint venture partners – and that is to make it as quick, easy, and beneficial for them as possible. If they have no incentive for doing it, they probably wont even reply to you. And if it isn’t easy, they’ll accept other joint venture offers over yours.

Another way in which you can drive traffic to your landing page is through blog and forum posting; however, it is important that you do not spam, as many businesses do. Instead, actually participate on the forum, provide people with something of value; and, after a while, post your product in your signature – and try to network with people on the forum who work in similar fields.

Your approach to blog posting should be similar. Include a signature file that links back to your landing page, but don’t spam. Instead, post useful comments. This is not only more ethical, but it is plainly more effective. Spam gets deleted. Good comments get praised, inducing people to follow your link and check out your products.

Landing page system

Posted on by

Image: Danilo Rizzuti / FreeDigitalPhotos.net

The landing page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipulate them.

Let’s start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a sales page.

Whether it’s a free newsletter or a product for sale, the landing page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc.

Once they subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.

Also, if you haven’t yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new options you can use in conjunction with the landing page system to generate revenue.

One such option is selling ad space in your newsletter or e-zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.

It is important to note that you don’t have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

 

Sales Funnel 101

Posted on by

A proper sales funnel will keep customers buying!

A sales funnel is a very powerful tool for a growing business. A traditional sales funnel as the photo shows, starts with many prospects, and as you move down the sales process of interest, pre-qualification, all the way to final sale, you lose out on a lot of customers. So you end up with a lot less sales then prospects.

We will look at a sales funnel in a slightly different way. A sales funnel to me is an optimized plan of sale to take your customer from a prospect to a buyer. As I always advocate a systematic approach will give your business the best results. Planning a sales funnel takes planning, but isn’t difficult.

First think about the products you currently offer. What are there price points? Are all of your products hanging around some “magic” number, say $997 because that’s what the guru’s charge? Do you have any products above and below that point? If you don’t you will need to re-think this. Try to have your offerings at a variety of price points, low, medium, and high ticket.

Having products or services available at different price categories will effectively widen out the funnel for your business. Less customers will be lost from step to step as there are now more options. If I use the example above of only offering a price point of $997 for Product X, out of 100 prospects, there are perhaps 10 people that will able and willing to purchase Product X during any given sales period. But what if I offer a basic Product IX that is $597? This could bump up our paying customers to 10 out of that 100 prospects. So now there is 20 sales, 10 at $997 and 10 at $597! Now that’s exciting!

 

Image: renjith krishnan / FreeDigitalPhotos.net

But I don’t want to stop there, human psychology teaches us people are creatures of habit and tend to go for the middle value. So to really make the sales funnel effective we need to have a mid value, so we need at least 3 price points. Say we really like getting $997 for our original price point. We’ve added a lower offering already, so let’s add a really high ticket item at $1697. This is the cream of the crop, deluxe, Cadillac version of our product or service. You may even think, heck no one will buy this, people skoff at the $997. But back to that buying psychology, people lean towards the middle. I know when I buy say a new computer, I don’t go for the top of the line and definitely not for the bottom, I stay right in the comfortable middle. Most people do, I think it may be herd mentality. Who knows? I just know it works.

Want to learn more about creating a profitable sales funnel? Profit Funnel Idea Manual will be available soon! Now available! Join my mailing list for advance notice on this and other guides.

Sales funnel manual only $7

 

 

Add to Cart